Learnings and tools for customer experience design

ITB science award winner Angela Semrajc

9. March 2015

ITB science award winner Angela Semrajc

We are very happy and a bit proud that Angela Semrajc won the prestigious ITB science award2015 for etourism for her MA thesis “Mobile Ethnography as a Research Tool to capture Multichannel Customer Experiences in an Online Environment” (thesis supervised by Marc Stickdorn). In her research, Angela developed a framework for more holistic and profound usability testing. She discovered that using mobile ethnography (i.e. ExperienceFellow) enriches usability tests as it collects information of the real environment and context of use of websites, apps, and software. Each year the German Society of Tourism Research (DGT) presents awards for excellent dissertations: The best dissertation, the best paper on young executives, the best paper about sustainability in tourism and the best paper on etourism. Congratulations to Angela and keep up your excellent research!

(all photos courtesy of pro.media)

Katharina takes care of marketing and communications at More than Metrics. With her background in business and psychology she loves both logical as well as empathic thinking.
Leave a comment

Your email address will not be published. Required fields are marked *