Learnings and tools for customer experience design
Case Studies ExperienceFellow

Case study: researching public services experience

9. May 2017

Case study: researching public services experience

This case shows how a consultancy agency together with a local governmental institution in Chile worked to understand and improve the customer as well as the employee experience.

This is how a governmental institution together with a consultancy agency in Chile worked together and achieved their preset goals of improving their service for customers.

The metaphor of this project was that working on the customer and employee journey was a journey in itself.

Pedro Seguel
Innovation consultant at Aukan DICTUC

By including both the internal and external view they succeeded in visualizing service gaps within the user journeys and start implementing change within the organization.

Katharina takes care of marketing and communications at More than Metrics. With her background in business and psychology she loves both logical as well as empathic thinking.
Leave a comment

Your email address will not be published. Required fields are marked *