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Case study: developing a mobile app through journey mapping

5. November 2018

Case study: developing a mobile app through journey mapping

Design students at the University of Michigan used journey mapping methods to develop an app for chronic teenage patients in order to remind them of taking their medication.

Students first identified the problems adolescents have with existing apps thoroughly and then developed a new app to fix these problems and provide a better user experience.

The research led to a clear understanding of the struggles of these teens, converging to spot-on design insights. The design has created innovation in addressing the user needs and the product concept dramatically improves the current solutions.

client representative

The new app provides patients with the possibility to connect a wearable device for reminding discretely and keeps defined allies updated about the patient’s medical condition.

Katharina takes care of marketing and communications at More than Metrics. With her background in business and psychology she loves both logical as well as empathic thinking.