Learnings and tools for customer experience design
Journey Mapping

Podcast: Tools and ways on how to implement service design in large organizations

6. March 2019

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Podcast: Tools and ways on how to implement service design in large organizations

In this podcast, our co-founder and CEO Marc Stickdorn shares his experience on how to successfully bring service design to large organizations.

The podcast is about the importance of journey maps, why Adobe Illustrator and Photoshop are not helpful in this change process and how to become increase a company’s customer centricity.

Marc is co-founder of More than Metrics, and editor and co-author of the award-winning books This is Service Design Thinking and This is Service Design Doing. He regularly gives talks and workshops on service design and innovation, and teaches at various business and design schools.