Learnings and tools for customer experience design
Journey Mapping Smaply

[GERMAN] 6 steps to create a customer journey map

23. January 2017

[GERMAN] 6 steps to create a customer journey map

This article is about how to easily create a customer journey map in 6 steps. Unfortunately it is only available in German.

Beginning with reasons for journey mapping, it gives and overview on why this approach can be of great help in order to understand your customers’ views and eventually reveal room for innovation.

The six steps are:

  • Buyer Persona
  • Steps
  • Storyboard
  • Swimlane
  • Emotional Lane
  • Dramatic Arc

To read about it in detail click the following link.

6 einfache Schritte, um eine Customer Journey Map zu erstellen

Katharina takes care of marketing and communications at More than Metrics. With her background in business and psychology she loves both logical as well as empathic thinking.
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