[GERMAN] 6 steps to create a customer journey map
This article is about how to easily create a customer journey map in 6 steps. Unfortunately it is only available in German.
Beginning with reasons for journey mapping, it gives and overview on why this approach can be of great help in order to understand your customers’ views and eventually reveal room for innovation.
The six steps are:
- Buyer Persona
- Emotional Lane
- Dramatic Arc
To read about it in detail click the following link.