Case study: student journey mapping
This case study reviews the use of journey mapping for improving retention rates at a US university. As the work was completed by students graduating into the healthcare...
Case study: developing a mobile app through journey mapping
This case study shares how students at the University of Michigan developed user personas and journey maps to create an innovative mobile app to remind teenage chronic patients...
9 tips how to invite your customers to participate in a CX research study
Participants are the most essential factor of your experience research study. Here come 9 tips on participant recruitment and data quality in mobile ethnography projects. When should I...
Case study: researching public services experience
This case shows how a consultancy agency together with a local governmental institution in Chile worked to understand and improve the customer as well as the employee experience....
Quick start guide: Research customer experience
This guide introduces you to customer experience research and how to use ExperienceFellow to research your customer’s journey. A lot of information contained in a small booklet, our quick...
E-book: Case studies of applied research projects on mobile ethnography for tourism destinations
Getting started with mobile ethnography? Here comes an introduction to the method of as well as seven examples on how it was used to research customer experience in...
Case study: researching tourism experiences in Upper Austria
The Upper Austrian Tourist Board is the only provincial tourism organization in Austria which has installed a Service Designer within its enterprise. As part of its strategic work,...
Case study: researching experiences in tourism
The Alpine tourism destination Serfaus-Fiss-Ladis researched their guests' and employees' experience to further improve their offer. About the destination Serfaus-Fiss-Ladis Serfaus-Fiss-Ladis is one of the few Alpine tourism...