Articles by Birgit Bosio

Birgit Bosio

Birgit has worked in the field of services and tourism for over 10 years. After being responsible for market research at the Tyrolean Tourism Board she also works for MCI Management Center Innsbruck as a researcher.

Birgit Bosio

Case study: student journey mapping

1. October 2019 Case Studies Smaply

This case study reviews the use of journey mapping for improving retention rates at a US university. As the work was completed by students graduating into the healthcare...

Birgit Bosio

9 tips how to invite your customers to participate in a CX research study

1. June 2018 Experience Research ExperienceFellow 0 Comments

Participants are the most essential factor of your experience research study. Here come 9 tips on participant recruitment and data quality in mobile ethnography projects. When should I...

Birgit Bosio

How to participate in a case study with More than Metrics

29. January 2018 Case Studies More than Metrics 0 Comments

Are you planning to use, or have you used Smaply or ExperienceFellow for a project that could be insightful for other users? Do you have a special customer...

Birgit Bosio

Quick start guide: Research customer experience

13. February 2017 ExperienceFellow 0 Comments

This guide introduces you to customer experience research and how to use ExperienceFellow to research your customer’s journey. A lot of information contained in a small booklet, our quick...

Birgit Bosio

E-book: Case studies of applied research projects on mobile ethnography for tourism destinations

6. July 2016 Case Studies Experience Research 0 Comments

Getting started with mobile ethnography? Here comes an introduction to the method of as well as seven examples on how it was used to research customer experience in...