Learnings and tools for customer experience design

Isabel helps us manage our online channels and provide our users with helpful learning materials and updates. Besides finishing her degree in tourism management she also does sports and loves cooking.

Meet the new persona editor

17. December 2018 Smaply

The new Smaply persona editor lets you customize your persona template based on your requirements. Depending on your business, project focus, or customers, your personas might vary remarkably...

Cheat sheet: personas

24. October 2018 Smaply

A persona is a rich description of a fictional person who exemplifies a specific group of people. Personas make it easier to empathize with customers, employees, and other...