Planning for CMOs: Leveraging CX Mapping
This article tackles the relevance and importance of journey mapping and why it can help CMOs.
Regarding that people who prefer left-brain techniques tend to have a different way of learning than those who prefer right-brain techniques, this article offers a solution by finding an approach that is equally liked by both: consumer journey mapping.
As brandwatch says, afterwards it will all come down to measurement. Not everything can be measured yet. Some things are easier to measure than others, but in conclusion it can be said: the higher the digital maturity of a company is, the easier it is to measure marketing performance.
By the way, also great to see brandwatch.com naming Smaply as “one of the best tools out there”.