Planning for CMOs: Leveraging CX Mapping
This article tackles the relevance and importance of journey mapping and why it can help CMOs.
Regarding that people who prefer left-brain techniques tend to have a different way of learning than those who prefer right-brain techniques, this article offers a solution by finding an approach that is equally liked by both: consumer journey mapping.
As brandwatch says, afterwards it will all come down to measurement. Unfortunately not everything can be measured yet, but an ever increasing amount. In conclusion: the higher the digital maturity of a company is, the easier it is to measure marketing performance.
By the way, also great to see brandwatch.com naming Smaply as “one of the best tools out there”.