The customer experience blog

Follow-up thoughts: SDGC, New York

9. October 2015

Follow-up thoughts: SDGC, New York

Last week the Service Design Global Conference 2015* took place in New York. ExperienceFellow was a proud sponsor of the conference and Marc and Jakob joined the conference. Now Marc tells about his experience at the conference.


“I really enjoy to be part of such a vibrant and active community. It’s great to see service design maturing and that the community now talks much more about implementation and business impact of service design projects. A service design project does not end with a nice customer journey – this should be just a communication tool aiming for some real impact on customer or employee experience.

We were really happy that our message “Base your customer journey map on f***ing research” received such a wide attention. Too often we see assumption-based journey maps that are used as a basis for innovation projects. And too often these fail because the underlying assumptions are not tested. This is one of our motivations behind ExperienceFellow: How can we make qualitative design research more accessible for a wider group of people? How can we overcome some of the hurdles of ethnographic approaches?”

Marc Stickdorn, co-founder and CEO of More than Metrics

More info on SDGC15

Katharina takes care of marketing and communications at More than Metrics. With her background in business and psychology she loves both logical as well as empathic thinking.
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