Learnings and tools for customer experience design
About us ExperienceFellow

From myServiceFellow to ExperienceFellow

22. April 2014

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From myServiceFellow to ExperienceFellow

We started myServiceFellow in 2008 as a research project. First it was rather a working title, but somehow evolved to a brand. Then we started looking for a name that somehow describes what this is about.

ExperienceFellow was born.

ExperienceFellow means slipping into the shoes of customers and really understanding customer experiences in their context.

Marc is co-founder of More than Metrics, and editor and co-author of the award-winning books This is Service Design Thinking and This is Service Design Doing. He regularly gives talks and workshops on service design and innovation, and teaches at various business and design schools.
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