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Follow-up thoughts: Service Design Drinks Nuremberg #1

24. January 2016


Follow-up thoughts: Service Design Drinks Nuremberg #1

Three days ago, a special event took place in Nuremberg for the first time: Service Design Drinks #1. Lucky Marc, he could not only visit the event, he also had the opportunity to give a keynote speech on Service Design Thinking. Read about why he had high expectations and if they were satisfied or not.

“For more than 5 years, I work in Nuremberg with different people on service design. And there are many cool projects and people. Just to give you rough idea: Think of

  • WorkPlayExperience, the service design and innovation agency from Adam Lawrence and Markus Hormeß, is situated here. These two pioneers in service design work all over the world – and luckily I can work often together with them.
  • The Global Service Jam originates from here (initiated by Markus and Adam).
  • The University of Nuremberg does a lot of research on this topic, besides other cool topics like open and user innovation, industry 4.0, and so on. I also do my PhD here – though externally and unfortunately I don’t have enough time for it right now (Sorry, Kathrin!)… 🙂
  • Also, the university (wi1, the department for information systems) teaches service design to their students for quite a while now. Of course, Markus, Adam, and myself guest-lecture there as well – besides having great international guest lecturers like Stefan Holmlid from Sweden for example.
  • The university teamed up with the Fraunhofer Institute and created Josephs – an open prototyping space in the city centre of Nuremberg. Pretty cool stuff. Companies can rent a space there to collect feedback from random customers for their prototypes and concepts. They can also co-create together and often interesting talks and workshops are held at this venue. I was lucky enough to do some prototyping workshops on the venue and concept itself with the university and Fraunhofer.

So for me it was no surprise that for the first service design drinks in Nuremberg, there were more than 80 very diverse and highly-skilled people. What a crowd! I am really looking forward to further drinks and I am curious how this community will develop. I think we can expect some cool stuff happening there in the future!”

Service Design Drinks – Marc gave a keynote
Service Design Drinks – delicious food
Service Design Drinks – Drinks were not missing

Marc is co-founder of More than Metrics, and editor and co-author of the award-winning books This is Service Design Thinking and This is Service Design Doing. He regularly gives talks and workshops on service design and innovation, and teaches at various business and design schools.
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