Learnings and tools for customer experience design


Visualize customer experience

The Smaply persona editor

17. December 2018 Smaply

The Smaply persona editor lets you customize your persona template based on your requirements. Depending on your business, project focus, or customers, your personas might vary remarkably in...

Cheat sheet: personas

24. October 2018 Smaply

A persona is a rich description of a fictional person who exemplifies a specific group of people. Personas make it easier to empathize with customers, employees, and other...