Learnings and tools for customer experience design
Journey Mapping Smaply

Video tutorial: the what and why of stakeholder maps

16. May 2017

Video tutorial: the what and why of stakeholder maps

Stakeholder maps help analyze a service’s ecosystem. This video gives a quick overview on the method and shows how to create stakeholder maps.

A very short video tutorial on the basics of stakeholder maps. What it is, why to use it and what information they contain. Few minutes, many learnings.

Want to create your own stakeholder map? Make use of the 14-day free trial of Smaply and map your own product or service ecosystem!

Get a cheat sheet on stakeholder maps. It is ideal as a reminder to put on your desk.

Transcript

Hi there, let’s talk about the methodology behind stakeholder maps. First we’ll focus on what is a stakeholder map, secondly how you can use this in your organization and what value it provides. 

First, what is a stakeholder map? In order to do that we have to understand what a stakeholder is.

A stakeholder is a person, organization or aspect that has a certain interest in or relationship to a specific topic or business. For example an employee can be a stakeholder, government, or even a digital platform. 

It is a type of system map that focuses specifically on the who. You can expand on stakeholder maps with value network maps and ecosystem maps. We have examples of stakeholder maps, value network maps and ecosystem maps in our learning resources. 

So, how can you use this in your organization?

They can be used to understand who is involved in a project or organization, and how these people, organizations and aspects are connected.

Stakeholder maps provide four different types of value:

First, they allow you to zoom in and focus. You could use the tool to evaluate your competitors from your customer’s perspective. Or you could illustrate who the external stakeholders are that influence your business. 

Secondly, they also help you to zoom out. Depending on how you use them, Stakeholder Maps can also help you to zoom out and see who might need to include, or what opportunities or risks you might have overlooked. 

They help you design resilient systems, products or services: with a stakeholder map you can easily identify relationships or partnerships that could be formed so that your organization leverages several parts of a system and doesn’t rely just on one.

Lastly, they help you communicate. They can help you communicate with your team and other stakeholders complex information, problems or systems. 

Now, if you’d like to start building your own stakeholder maps, click on the methods video titled: How to create a stakeholder map.

Katharina takes care of marketing and communications at More than Metrics. With her background in business and psychology she loves both logical as well as empathic thinking.
Leave a comment

Your email address will not be published. Required fields are marked *