Learnings and tools for customer experience design
Journey Mapping Smaply

Video tutorial: the why and what of digital journey maps

22. December 2017

Video tutorial: the why and what of digital journey maps

Why are journey maps essential for successful customer experience management, and how can digital journey mapping help teams to create better services? 

Journey mapping can be a complex task, but the basics are very simple and can be explained easily in a short time. A digitized journey map is a very helpful thing to collaborate and make pain points and moments of truth for every team member visible. Therefore it is easier for everyone to improve the service by innovation.

Here is a two-minute video on the basics of journey mapping with Smaply.

Katharina takes care of marketing and communications at More than Metrics. With her background in business and psychology she loves both logical as well as empathic thinking.
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