Video tutorial: the why and what of digital journey maps
Why are journey maps essential for successful customer experience management, and how can digital journey mapping help teams to create better services?
Journey mapping can be a complex task, but the basics are very simple and can be explained easily in a short time. A digitized journey map is a very helpful thing to collaborate and make pain points and moments of truth for every team member visible. Therefore it is easier for everyone to improve the service by innovation.
Here is a two-minute video on the basics of journey mapping with Smaply.