Learnings and tools for customer experience design
Journey Mapping Smaply

A customer journey map is not a ****ing deliverable!

9. April 2016

A customer journey map is not a ****ing deliverable!

That’s the quintessence of an interview the Service Design Show conducted with Marc.

This is what you can expect from the interview:

  • First encounter with Service Design.
  • Why do we have so many names for doing design?
  • When will we finally do really good research in practice?
  • How much technology do we actually need in Service Design?
  • Marc’s golden rule for aspiring Service Designers.
  • Question for the viewers.

We’re sure you’ll like the interview – the Service Design Show opted for a creative approach of asking questions.

Katharina takes care of marketing and communications at More than Metrics. With her background in business and psychology she loves both logical as well as empathic thinking.
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